AShop V User's Guide download pdf (Page 227)

Manage Products 227

The Make HTML tool will use a page template, get product information and images, and create a new

HTML page from the page template and product data. Buy buttons can be automatically generated in

each product page.

1. Design a page template and save it to the templates directory. An example named template.

html is included with the new installation files. You can also use the AShop page layout templates.

2. Insert placeholder comments in the page template where product data and buttons are

to appear. See example template.html.

3. Create a product page using the Make HTML button. Save it to a subdirectory. Pages

made this way cannot typically be saved to the public root directory because the permissions do not

allow it.

3.32 Penny Auctions

Introduction

If you have visited sites like swoopo.com or madbid.com you know what this is about. Customers buy a

number of bids from you. Each bid raises the price of an item by a very low amount, for example a

penny. When someone places a bid on the item a timer starts to count down. If the timer reaches zero

the last bidding customer wins the item and can buy it for the final price, which usually still is very low.

This concept combines auctions with a kind of lottery. While the merchant selling the items is not very

well paid for the items themselves, the sales of bids will make it up and even give a large profit in most

cases. This does require that there are a lot of bidders though. With few visitors to your site you will be

basically giving away your items. This is not necessarily a bad thing since those first, extremely cheap

items you sell will make the word go around that people can make a real bargain by buying from you,

which in turn will increase the number of visitors and the profit from bids.

AShop is the first shopping cart to introduce this kind of feature, which gives it some unique advantages:

you can sell both penny auction items and regularly priced items on the same site, you can use your

penny auctions to promote your regularly priced products by just running auctions at a certain time, you

can sell items as penny auctions and then sell services related to the items at a regular fixed price.

Bid Code Fulfilment Option

To start using this feature you will first need to provide a way for your customers to buy bids. This is

done through the new fulfilment option: Bid code.

Open the page Configuration->Fulfilment in your admin panel.

Choose Bid code in the box "Select Fulfilment Method" and click Add.

Change the name of your new fulfilment option or accept the default by clicking Update.

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AShop V User's Guide Page 227

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